How brands lost their humanity—and how they can regain their appeal in the age of AI.
#1 Hot New Release in Advertising & PR on Amazon. Available now in paperback and Kindle.
Under an onslaught of swiping, scrolling, and spam, brands have been hollowed out by technology and have gradually lost their ability to seduce. Zombie Brands explains exactly how this happened, why it matters, and offers a detailed roadmap for rekindling...
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