Praise
“A necessary and brutal autopsy on why so many brands are staggering through the marketplace like brain-dead digital corpses."
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Rob Schwartz, Fmr CEO & CCO TBWA\Chiat\Day
"A love note to modern creativity and craft and the passionate guardianship of brand identity."
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Atit Shah, CCO, Digitas North America
"A one-hundred-thousand volt shock of common sense."
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George Tannenbaum
"A concise summary of what got us into this mess, and how we can bring our brands back to life.”
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Jamie Credland, CEO World Media Group
"An easy, educating and entertaining read."
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Vikki Ross, Brand, TOV & Copy Consultant